Looking at incremental impact should be a part of every marketer’s data gathering checklist. Fortunately, measuring the incremental impact of direct mail is surprisingly straightforward.

After The Great Recession of 2008, coupled with the knowledge that it costs seven to nine times more to attract a new client than to retain one, a national financial services company decided to revisit its overall client experience and its impact on retention.

Whether in the form of an appreciation message, a word of encouragement, a condolence or even an apology, employees can engage and truly connect with customers.

A large retail chain with thousands of locations and an ecommerce platform was looking for a marketing solution that could achieve a number of its most challenging marketing goals.